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Trademark Blind Spots: What Every Business Attorney Needs to Know

SKU: IPR2400
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Available In:
General Credits
1
Price$50
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Description

This CLE course will help business attorneys identify trademark risks embedded in routine client work—especially during entity formation and brand development, where problems often arise before trademark counsel is involved. This program provides a practical risk-awareness framework, covering what business attorneys need to understand about trademarks versus other forms of intellectual property, the limits of LLC approvals and DBAs, and how to guide clients through business naming decisions, including recognizing “likelihood of confusion” issues and other high-risk scenarios.

Attendees will also gain a working understanding of the federal trademark registration process, along with insight into commonly overlooked issues in transactions, such as IP representations, due diligence gaps, licensing concerns, and responding to cease-and-desist letters. The course emphasizes when to involve trademark counsel and concludes with clear, actionable guidance attorneys can use to better protect clients and avoid preventable disputes.

Lecturer Bio

Sarah Gilliland

Sarah Gilliland is the founding attorney at Rising Brand Legal. She is an entrepreneur at heart, having built and sold a multi-seven-figure business, practiced law for over 15 years, and created The Legal Shoppe, an online contract template shop for small businesses.

She focuses her practice on protecting the brands that entrepreneurs work so hard to build. Drawing on both her entrepreneurial background and legal expertise, she helps small business owners understand and safeguard what makes their brand uniquely theirs. Her approach is designed to demystify the legal side of brand protection, making it clear and accessible so clients feel secure, informed, and empowered.

Outside of her legal work, Sarah enjoys travel, outdoor adventures, and spending time with her husband Matt, their two teenage sons Noble and Cade, and their three active dogs, Nana, Luna, and Beau.

National Academy of Continuing Legal Education is a provider of accredited CLE courses throughout the country. To view our full accreditation details, please click here.

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